Generally, guys aren’t all that romantic. At least, not the guys I know. Roses on the bed are hard to sleep on. Dim lighting is fine if there’s a game on.
However if we call romance something else, we may have better luck getting into a man’s head a bit.
What if we call it “making a connection”? Men want to feel that they belong or that they are important. Women call that romance. Men don’t really have a name for it, but “making a connection” will do for now.