Next generation network, Globacom, has
dispelled the rumour making the rounds that
the company is on the verge of dropping Peter
and Paul Okoye, the music duo popularly called
P-Square, as its ambassadors.
Globacom said in a statement in Lagos, on
Thursday that P-Square remained with the
company as brand ambassadors.
The telecom company disclosed that the annual
review of its brand endorsement contracts was
only just taking place and so could not have
terminated its contract with PSquare.
“We have not disengaged PSquare or any of our
other ambassadors. We are currently in the
process of reviewing our contracts with the
brand ambassadors,” the statement said.
The national carrier stated that PSquare had
been among its flagship brand ambassadors
since 2010, and that it had been a mutually
rewarding relationship between the two parties.
“We are proud of the role Globacom has played
in the rapid upward trajectory of the musical
career of these incredibly talented twin
brothers,” the company said.
“Globacom has also played a similar role in the
exposure and economic empowerment of all
the Nigerian entertainers, and others from
neighbouring countries, who worked with us as
brand ambassadors,” the statement added.
“Globacom holds its brand ambassadors in the
highest esteem and has a dignified procedure of
managing its relationships with its brand
ambassadors. Whenever brand ambassadors
are to be engaged or disengaged, we usually
follow the due process and dignify them by
holding constructive discussions with them,”
Globacom said.
The national operator has over the years been
the biggest corporate supporter of the
entertainment industry, and pioneered the
signing of musicians and Nollywood stars as
brand ambassadors.
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